Dance music is associated with clubs, hence the dancing female. The bright neon lights signify energy and an upbeat mood. "Clubbers Guide" immediately addresses target audience of the genre and gives them the impression that if they like dance music, this is what they need to be listening to.
The dark colours represent the genre rat pack which is an old genre which may explain the black and white. This also links in with the old fashioned microphone and retro clothing. If the clothes and props were modern, the album cover wouldn't link in with the genre.
The genre for kasabian's album is indie and alternitive. Judging by the album cover, it is clear that kasabian arn't the normal "pop" act due to bespoke props and costume. The historic costumes and the weird and random props tells the audience that this is an unusual band which is probably the main marketing techneque.The bold print for the band name looks asif it has been painted or graffitied on the the cover which shows that the band is rebelious and independant
The genre for this is rap and hip-hop which is steriotypically quite aggresive and hard music. The rapper is standing confidently and giving the audience the impression that he thinks highly of his possesions and himself. Also steriotypically rappers have a "bling bling" lifestyle, which results in them being envied or adored. The costume and the text are shining, similar to expensive jewelery so therefor links in with the genre and artist.
Katie you need to add your completed video to this blog.
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