Research into Target Audience

The target audience I am aiming to reach out to are people who are aged between 14-25. This is because, they are the age range that are most interested in modern music and also they are the most audience that are most likely to be interested in my videos genre, pop and hip-hop. This genre is seen as up to date and the trendiest music to be interested in.The audience will be able to identify with artist, who in my video is a young singer, and also with the style of music.



This type of audience also more likely to be interested with modern technology and will be able to access internet sites such as YouTube, Myspace and digital music channels, and they are also more likely to download the video from iTunes and similar download sites, and then share the video with their friends.



Baring this in mind, i must make sure my video is suitable for a universal audience, if it going to be exposed, just as a ussual professional music video would, on TV and internet. For this reason i would have like the video to have a universal classification, but due to slight swearing in the lyrics, the only suitab;e classification would be 12. The genre and narrative will apeal to a specific audience. Within the Hip-Hop genre followers tend to be a part of the younger generation commonly teenagers and young adults. On the other hand our music video is going to be performance based and therefore people that enjoy videos that consist of performing are targeted. My video will be located in places for example, in a bar and on the streets of Newcastle. I'm hoping the audience will be able to relate to these places as they should recognize them.








Giving my music video this classification by the BBFC will widen the audience of the video as much as possible.